Have you heard of Deichmann shoes? No me neither.
Nevertheless that hasn’t stopped the ever changing trio of top totty that are the Sugababes from whoring themselves advertising for them.
Unless I’m really missing something and this Deichmann bunch are a phenomenon in the shoe world, which I very much doubt given their logo and their price point, I really can’t see why the Sugababes are promoting them. The link between the Aldi of the German shoe making world and a successful British pop group eludes me.
They’d have been better using the money they spent on securing the shoe designing ‘talents’ of the Sugbabes on a good graphic designer and get rid of their aforementioned horrendous logo. I mean look at this.
What’s worse is their tag line ‘Gutes Geschäft’. Gutes Geschäft translates to something along the lines of ‘a good business’. How very literal and German that is. Makes ‘I’m Lovin’ It’ seem like poetry.
It’s weird.
Advertising is so low rent. Recently we’ve had Girls Aloud for Kit Kat which I can understand, given that they are a product in themselves but it just makes no sense to see the Sugababes selling this kind of tat.
The real question is though is what’s next? Duffy for Brantano? Rihanna for Shoe Zone?
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